About Narratives Books

Pakistan has witnessed an astounding growth in private media organizations in recent years. Radio and television channels have become a major source of information in the country, making it imperative for businesses to devise new media strategies to benefit from the emerging trend. While the country’s major corporations have greatly benefited by launching aggressive advertising campaigns to spread the word about their products and services, its not-for-profit sector is struggling to use the media to its own advantage. This is not surprising. After all, it is easier to sell a product than an idea. Besides, creating greater awareness about sensitive issues through radio, television, books or other publications requires intimate knowledge of different types of media and their working. That‘s where we assist you at Narratives! A new project by Pak Institute for Peace Studies (PIPS), Islamabad, Narratives is launched to help NGOs, think tanks and other organizations with the use of media. PIPS is already known for its policy analyses and research studies on regional and global issues. But it also possesses a proven track record of bringing out quality publications – such as Conflict and Peace Studies in English and Tajziat in Urdu – and producing a number of radio shows in local and national languages for many years. Narratives is also printing books and other publications and can help you develop content and scripts for your media-related projects. Narratives is your one-stop-shop for media essentials in Pakistan!